COLOR PSYCHOLOGY IN USER INTERFACE (UI) DESIGN

Abstract

A
carefully
considered
application
color
 palette
in
UI
design
by
designers
can
elevate
 a
design
from
"good"
to
"great".
However,
if
 the
use
of
color
is
not
considered
and
an
 inappropriate
color
palette
is
applied,
it
can
 reduce
the
user
experience
and
even
cause
 limitations
in
the
user's
experience
of
the
 website
or
application.


As
a
designer,
understanding
color
 psychology
in
UI
design
is
an
important
 aspect
in
creating
a
color
palette
that
is
 visually
engaging
for
the
user.
Although
color
 is
sometimes
considered
by
some
designers
 to
be
a
purely
aesthetic
choice,
it
is
in
fact
an
 important
component
in
the
psychological
 impact
of
a
design
product.
application
to
 users.

While
color
theory
in
UI
design
is
a
complex
 subject,
and
the
use
of
color
in
UI
design
 includes
more
than
just
creating
a
nice‑ looking
color
palette
(such
as
the
ability
to
 approach
and
psychological
effects
of
even
 different
shades
within
the
same
color);
 Designers
can
gradually
incorporate
UI
color
 best
practices
in
their
designs
without
having
 to
rethink
their
entire
process.
Once
a
 designer
has
mastered
the
basics,
one
of
the
 most
rewarding
parts
of
color
theory
is
 learning
how
to
incorporate
more
signature
 colors
into
his
or
her
designs.