GRAPHIC DESIGN SOLUTIONS IN THE CONTEXT OF THE STRONG DEVELOPMENT OF SOCIAL MEDIA ADVERTISING AND MARKETING

Abstract

The
development
of
the
Internet
has
opened
a
new
era
that
 has
largely
changed
the
community's
approach
to
 advertising
and
marketing.
Today,
most
business
 organizations
combine
or
even
completely
switch
from
 traditional
marketing
advertising
to
advertising
and
 marketing
activities
on
the
internet.
The
advancement
of
 digital
activities
has
created
many
types
of
online
 advertising
and
marketing,
notably
social
media.
In
social
 media
platforms
graphic
elements
play
an
important
role
as
 visual
content
is
more
likely
to
be
shared
and
engaged
than
 text
content.
Graphic
design
will
be
the
key
solution
to
 deciding
whether
a
social
media
campaign
is
successful
or
 not?
But
what
are
the
similarities
and
differences
between
 graphic
design
for
traditional
marketing
and
online
social
 media
marketing?
What
needs
to
be
done
to
improve
the
 effectiveness
of
advertising
and
social
media
marketing
 through
the
art
of
graphic
design,
not
all
businesses
and
 designers
really
care
about.
The
article
offers
differences
 and
some
solutions
in
graphic
design
to
improve
the
 effectiveness
of
social
media
advertising
and
marketing.