GIÁ TRỊ CẢM NHẬN CỦA CÁC ĐỘI BÓNG THAM DỰGIẢI BÓNG ĐÁ THANH NIÊN SINH VIÊN VIỆT NAMLẦN II 2024

Abstract

The main research of the topic is to
evaluate the perceived value of the players, team
leaders and coaching staff of the football teams
participating in the 2nd Vietnam Student Football
Tournament with established factors. The research
is based on two qualitative and quantitative
methods. Qualitative research results identify
05 factors affecting the perceived value of team
members for the tournament including: Emotional
reaction, perceived quality, reputation, price, time
and effort. Quantitative research results are based
on a survey questionnaire, with 209 interviews
and multivariate regression analysis through SPSS
16.0 software. The results of analyzing, testing the
scale and analyzing the EFA factor give a research
model of 05 factors: Emotional response, perceived
quality, reputation, price, time and effort of these
factors. affects the team members’ perceived value
of the tournament. Through multivariate regression
results, it is confirmed that the above model
research is consistent with the surveyed data. With
the perceived value of the team members for the
tournament, there are no differences based on job
or region.