THỰC TRẠNG HOẠT ĐỘNG THU HÚT HỌC VIÊN CHO TRUNG TÂM NGOẠI NGỮ, TIN HỌC TRƯỜNG ĐẠI HỌC THỂ DỤC THỂ THAO BẮC NINH

Abstract

Abstract: This article addresses the current status
of student recruitment activities for the Foreign
Language and Informatics Center at Bac Ninh
University of Physical Education and Sports,
aiming to evaluate the effectiveness of these
activities. It also explores the factors influencing
student recruitment to provide a foundation
for the Center’s development and the selection
of appropriate future strategies. The research
findings identified the current student recruitment
practices, including: flyer distribution, placement
of eye-catching billboards in prominent locations,
direct consultations, telephone outreach, and
internet (social media) marketing. Additionally,
the study revealed five factors affecting student
recruitment: students’ learning and examination
needs; the Center’s ability to meet those needs;
political and legal factors; financial and fee
considerations; and competition among Foreign
Language and Informatics Centers in the area.