Giải pháp thúc đẩy hành vi mua xanh sản phẩm máy lọc nước cho gia đình của người tiêu dùng Việt Nam

Abstract

This article explores the green purchasing behavior of Vietnamese consumers regarding household water purifiers through research and surveys of households in Hanoi and Ho Chi Minh City that need or are currently using water purifiers. The research results show that green purchasing behavior is not yet high, especially among the 1981-1996 generation, who have average or high incomes but limited awareness of green water filtration technology. Based on this, the article offers suggested solutions for the Government, ministries, and businesses.