Nghiên cứu các yếu tố ảnh hưởng đến hành vi mua sắm tại siêu thị của sinh viên hiện nay

Abstract

This article identifies factors influencing supermarket shopping behavior among students, the direction of their impact, and provides an overview and clearer analysis of the current state of student shopping. Based on the research results, the article proposes solutions to improve consumer awareness and offers management implications for retail businesses in general and supermarkets in particular in best meeting consumer needs and attracting young customers.