Nghiên cứu về thị trường mục tiêu nhằm đưa ra những triết lý định vị riêng cho doanh nghiệp

Abstract

A business's target market is the group of customers it wants to reach and serve effectively. However, there are several issues related to the target market that businesses need to consider. This article examines the important factors of the target market and target market positioning for businesses. Once a firm grasp of the target market is established, businesses can develop important market positioning philosophies, helping them differentiate themselves and compete effectively with competitors.