The Impact of Green Supply Chain Management on the Market Responsiveness of Food Enterprises in Ninh Binh Province

Abstract

This study examines how green supply chain management practices affect market responsiveness among food firms in Ninh Binh province. Data were collected through a crosssectional survey of managers and operations/supply-related staff in local food companies. A regression model is developed to assess the effects of green purchasing, green manufacturing, green logistics, green customer collaboration, and green waste management on firms’ market responsiveness. The study employs descriptive statistics, scale reliability assessment, and linear regression to test the proposed hypotheses. The expected findings provide empirical evidence and managerial implications for enhancing market responsiveness through green supply chain practices in the local food industry.