Factors Influencing the Intention to Adopt AI-Integrated ERP Systems among Vietnamese Manufacturing Industry

Abstract

Digital transformation is reshaping manufacturing operations, requiring businesses to adopt advanced integrated information systems. This study investigates the factors determining the intention to implement an AI-integrated Enterprise Resource Planning (ERP) system in manufacturing enterprises in Vietnam. Based on the DOI-TAM model integration, data collected from 303 managers and business owners were analyzed using the PLS-SEM model via SmartPLS software. The results indicate that relative advantage and complexity do not influence Perceived Ease of Use but have a significant effect on Perceived Usefulness, thereby fostering adoption intention.