Factors Influencing the Financial Behavior of Gen Z in Hanoi

Abstract

This study analyzes the personal financial management trends of Gen Z (18-25 years old) in Hanoi in the context of digital transformation, focusing on factors influencing shortterm spending and saving behavior. Using financial behavior theory as a central focus, the model examines the impact of family, education, technology, media, income, social factors, psychology, financial capacity, and gender. Data was collected using a 5-point Likert scale survey and analyzed using a combination of quantitative and qualitative methods. The results show that financial awareness plays a central role in shaping financial behavior, and offer implications for financial education and policy planning for young people.