Solutions to improve the quality of admission consulting work at Thanh Hoa Industrial College

Abstract

Advisory and Enrollment Consulting (AEC) activities in current vocational education institutions play a crucial role in promoting the school’s brand to a diverse audience, including students, parents, and workers. However, at Thanh Hoa Vocational College of Industry, current AEC efforts have not yet achieved optimal performance and fail to fully reflect the strengths of the school’s brand reputation. This article proposes several solutions to enhance the quality of AEC work, aiming to contribute to the improvement of both the quantity and quality of enrolled students. Additionally, these measures are designed to establish and sustain the school’s brand in the current context and the future.