Hoạt động truyền thông trong tuyển sinh trình độ thạc sĩ tại Trường Đại học Công Đoàn

Tóm tắt

Communication activities play a very important role in today’s socio-economic life, in which communication in enrollment helps educational institutions ensure the quantity and quality of enrollment; expand the scale of training; contributing to promoting the school’s image and brand; increase competition between educational institutions; promote increased training quality, responsive and consistent with actual needs; Furthermore, enrollment communication helps training institutions grasp the needs of society and learners, from which there will be an authentic basis to build long-term training strategies. The article focuses on discussing the theory, content, factors, and practices of recruitment communication activities at some universities and some recommendations for Trade Union University in recruitment communication activities for qualifications. master.