DETERMINANTS AFFECTING INNOVATIVE ENTREPRENEURIAL INTENTION AMONG STUDENTS AT THE ACADEMY OF FINANCE

Abstract

This article analyzes the determinants affecting the innovative start-up intention among students at the Academy of Finance. The study is built on the foundation of the Theory of Planned Behavior (TPB), and extends variables such as AI education to support entrepreneurship. Survey data of 846 eligible students at 10 faculties were processed using Partial Least Squares Structural Equation Modeling (PLSSEM). The results show that attitude towards entrepreneurship has the strongest influence on start-up intention, followed by perceived behavioral control, contact with mentors and role models, financial support, and AI education