The participation of the Ho Chi Minh Communist Youth union in preserving and promoting traditional culture in the context of digital transformation

Abstract

In the digital transformation context, enhancing the role of organizations and the power of youth in participating in the preservation and promotion of national cultural values is necessary and emphasized for the Ho Chi Minh Communist Youth Union organization. Using a questionnaire survey method with 650 respondents consisting of youth and Youth Union officials in Ha Noi, Bac Ninh, Hue, and Ho Chi Minh City during May 2024, this article focuses on examining the Youth Union's activities in participating in the preservation and promotion of traditional culture in the context of digital transformation, thereby offering recommendations to further enhance the Youth Union's role in the coming period.