Lịch sử thuật ngữ thương hiệu cá nhân và chiến lược thương hiệu của nghệ sĩ quốc tế Lê Thị Thoa

Abstract

The global entertainment industry is experiencing unprecedented growth, playing an increasingly significant role in national economies. Within this industry, entertainers, especially musicians, are continually refining their personal branding strategies to foster deeper connections with their audiences and achieve greater success. This article delves into the origins and significance of personal branding for artists, followed by an exploration of effective communication methods and strategies for artists to cultivate and develop their personal brands on a global scale. The writter emphasizes the critical role of personal branding communication for musicians, providing methodologies, models, and strategies that artists can leverage to propel their careers forward.