Cơ sở chính trị, pháp lý về phát huy vai trò của các sự kiện văn hóa nghệ thuật trong xây dựng thương hiệu địa phương

Abstract

In the context of deep international integration and increasingly fierce competition for destination brands, exploiting cultural and artistic events as values , resources in building local brands is becoming more and more urgent for many countries, especially Vietnam - a country with a long history and rich and diverse cultural capital. However, to effectively promote this resource, it is necessary to have a political and legal basis to create an environment for cultural and artistic events to develop in the right direction. The article analyzes the Party’s viewpoints and State policies as a basis for promoting the role of cultural and artistic events in building local brands, contributing to the sustainable development of the country in the new period.