Ảnh hưởng của Hàn lưu đến đời sống văn hóa của sinh viên hiện nay (Nghiên cứu khảo sát tại Thành phố Hồ Chí Minh)

Abstract

Employing survey methods, in-depth interviews, and an interdisciplinary approach within the social sciences and humanities, this study explores the impact of Korean popular culture on the cultural life of university students in Ho Chi Minh City in the current context. The findings reveal that various forms of Korean popular culture such as films, drama, music, and games, fashion exert a certain degree of influence on students’ cultural life, particularly in aspects: entertainment, consumption, travel preferences, and mindsets... However, these impacts are neither the strongest nor the only factors shaping students’ cultural life. The Korean Wave (Hallyu) serves as compelling evidence of the intersection between traditional cultural values and the global flow of popular culture, as well as the interplay between personal preferences, aspirations, and harsh realities. This dynamic interaction has contributed to the formation of a diverse and rich cultural life that is simultaneously globalized and localized, thereby shaping a new cultural identity among young people nowadays.