Xu hướng nghiên cứu du lịch nông nghiệp trong bối cảnh phát triển bền vững

Abstract

This article synthesizes and analyzes the prominent research trends in agritourism from 2015 to 2025, based on bibliometric analysis of scholarly publications indexed in Scopus and Web of Science. The study identifies five major research directions: Agritourism and sustainable development; Tourist behavior and experience; Digital transformation and technology adoption; Value chains and regional linkages; and Agritourism and community development. Existing studies affirm the important role of agritourism in promoting rural economic growth, ecological conservation, income enhancement, and community capacity building. However, research gaps remain, including the lack of integrated models adapted to local contexts, limited digital transformation, and insufficient community engagement. Therefore, the article proposes an integrated approach that links tourism development, resource conservation, and community empowerment - aligning with the Sustainable Development Goals (SDGs) and the strategic direction for agritourism development in Vietnam in the coming years.