Khai thác sản phẩm tour đêm phục vụ phát triển du lịch tại Hà Nội

Abstract

In the context of the night-time economy being identified as a strategic pathway for urban tourism growth, the development and utilisation of night tourism products has become an inevitable trend across many destinations. Hanoi, endowed with a rich system of cultural and historical heritage, offers favourable conditions to design heritage-based night tours that diversify the product mix, extend visitors’ length of stay, and increase visitor spending. This article analyses the current development and operation of night tours in Hanoi to strengthen visitor appeal and improve the effectiveness of product exploitation. The paper proposes targeted recommendations to enhance operational efficiency and advance the professional and sustainable development of Hanoi’s night tourism.