Du lịch âm nhạc: Cầu nối phát triển du lịch và công nghiệp văn hóa tại Thành phố Hồ Chí Minh

Abstract

Music tourism has emerged as a new and increasingly popular trend, attracting a significant number of tourists while simultaneously offering substantial opportunities for local economic development. In recent years, Ho Chi Minh City has hosted various artistic events and music festivals as part of its tourism initiatives, aiming to attract visitors, promote the city’s image, and enhance its reputation as a civilized, modern, cultured, and compassionate urban center on global scales. As a sub-sector of cultural tourism, the development of music tourism drives the growth of diverse related cultural industries in Ho Chi Minh City. Based on theoretical perspectives on music tourism and the current state of its development in the city drawing from the resources of cultural industries, the author proposes several suggestions and recommendations to foster a stronger connection between music tourism and cultural industries, thereby enhancing the cultural and tourism appeal of Ho Chi Minh City.