Giải pháp đổi mới hoạt động truyền thông chính sách, pháp luật về văn hóa, thể thao và du lịch

Abstract

In the context of Vietnam’s vigorous digital transformation across all areas of public administration, policy communication in the fields of culture, sports, and tourism has become increasingly significant in ensuring transparency, fostering public participation, and enhancing the effectiveness of policy implementation. This article analyzes the current context, the guiding viewpoints of the Communist Party and the State, and the key challenges in policy communication. It also proposes a comprehensive set of solutions to innovate policy and legal communication in the culture, sports, and tourism sector, grounded in scientific evidence, practical experience, and global trends. The proposed solutions focus on improving institutional and policy frameworks, developing human resources, applying digital technologies, strengthening feedback and two-way dialogue mechanisms, and reinforcing inter-sectoral coordination. On this basis, the paper offers specific recommendations and proposals for relevant authorities and organizations to effectively implement these solutions.