Quan hệ công chúng trong việc phát hành sản phẩm nghệ thuật

Abstract

In the context of a rapidly developing cultural industry, the release of cultural and artistic products requires an effective communication strategy and broad public outreach. This research analyzes the role of communication in general, and Public Relations (PR) in particular, in helping cultural and artistic products reach their target audience, create a strong public impression, and promote the cultural and social value of art. Through practical examples and implementation procedures, the author proposes several communication solutions suitable for current conditions to widely distribute products in the art sector in Vietnam.