Phát triển thương hiệu du lịch Đà Nẵng thông qua văn hóa ẩm thực

Abstract

This research analyzes the role of culinary culture in building Da Nang’s tourism brand. The findings indicate that local cuisine not only acts as a tourism product but also as an element of destination brand identity. The study affirms that integrating culinary culture into communication strategies and tourism events is a feasible approach, contributing to creating a unique identity and enhancing the brand value of Da Nang tourism. Furthermore, the research proposes solutions for effectively exploiting the unique culinary resources to improve the destination’s image and competitiveness.