Phát triển sản phẩm du lịch dựa trên giá trị văn hóa truyền thống tại Mộc Châu (Sơn La)
Keywords:
traditional cultural values; tourism products; Moc Chau tourist area;
Abstract
Moc Chau, recognized as a National Tourist Area in 2023, possesses numerous valuable resources, notably its rich traditional cultural values. Many tourism products have been developed to serve the needs of visitors. Based on content analysis and comparative methods, this article initially assesses the gaps between the planned product development direction of the Moc Chau National Tourist Area and the actual development of products by the tourism businesses. From this analysis, the article proposes targeted solutions for future sustainable development.
