Sinh thái truyền thông và văn hóa đại chúng: Hội tụ hay phân tán?

Abstract

Media ecology explores the influence of media on human perception, cognition, emotions, and behavior, conceptualizing media as an environmental system that shapes thought, behavior, and social structures. Popular culture refers to everyday activities, lifestyles, and cultural products disseminated through mass media. This study analyzes the convergence and divergence of media ecology and popular culture, offering insights into the role of media technology in shaping cultural practices and identities. The relationship between media ecology and popular culture is not merely one of convergence or divergence
but also of intersection. This intersection, where media ecology acts both as a catalyst and an environment, highlights the production and evolution of culture in contemporary society.