Truyền thông di sản văn hóa trong kỷ nguyên số: Thực trạng và giải pháp
Keywords:
heritage digitization; digital technology; digital content; social media; digital era;
Abstract
In the context of rapid globalization and dynamic digital transformation worldwide, cultural heritage is not only a valuable repository of traditional values to be preserved but also a vital resource and data source for inspiring creativity, fostering international connection and exchange. It plays a strategic role in promoting national development and facilitating effective global integration. To fully harness the intrinsic values of cultural heritage in the digital era, communication plays a crucial role. This necessitates innovation and creativity in communication approaches, grounded in the application of scientific advances, digital technologies, and technical tools to optimize heritage communication strategies.
