Văn hóa đọc của giới trẻ Thành phố Hồ Chí Minh trong kỷ nguyên số

Abstract

The rapid evolution of technology has significantly transformed human lives and behaviors, including their reading practices. Among the youth, the ability to access information swiftly, coupled with their inherent curiosity for novelty, fosters a readiness to engage with innovative publishing products and services. This article examines the reading habits of young people in Ho Chi Minh City within the context of modern technological advancements. Based on these observations, this article proposes strategies to effectively connect with youth, addressing their preferences and fostering a thriving reading culture in the digital age.