Show kịch thực cảnh Những đường chim bay: vài hàm ý về sáng tạo nghệ thuật, gắn kết công nghiệp văn hóa với du lịch

Abstract

The live-action theatrical show The paths of flying birds at the Madame de Dalat Complex is a creative project that is professionally and modernly “packaged” and “commercialized”, with the effort and expectation of “rejuvenating” an “old” destination. This study analyzes the show’s attractiveness, thereby contributing useful reference experiences, providing implications for artistic creation, connecting cultural industries with tourism, and contributing to the promotion of the night economy, experience economy, and creative economy, in the context of developing signature show and must-see show brands that
are consumed as experiences, a trend of many destinations worldwide, where postmodern tourists are willing to pay for valuable experiences.