Vai trò của báo chí trong truyền thông về văn hóa doanh nghiệp

Abstract

The success and sustainable development of businesses hinges on a strong corporate culture. It fosters a positive working environment and significantly influences the company’s public image and reputation. The press, acting as a vital bridge between businesses and the community, plays a key role in conveying messages, strengthening brand image, and reflecting core company values. This article examines theoretical aspects of corporate culture and its media communication, and proposes solutions to optimize the press’s role in promoting it.