Ảnh hưởng của trách nhiệm xã hội doanh nghiệp đến năng lực cạnh tranh ở các khách sạn sang trọng tại Mũi Né
Keywords:
corporate social responsibility; competitiveness; luxury hotels; Mui Ne;
Abstract
This study examines the impact of Corporate Social Responsibility (CSR) on the competitiveness of luxury hotels in Mui Ne. Based on stakeholder theory and natural resources theory, the model proposes five CSR elements: the environment, local communities, business partners, customers, and employees. The study offers governance implications, emphasizing the importance of focusing on these CSR aspects to enhance sustainable competitiveness.
