Âm nhạc truyền thống và âm nhạc hiện đại: Hòa quyện hay đối lập? Nghiên cứu trường hợp MV Bắc Bling
Keywords:
folk culture; Bac Ninh; contemporary music; quan ho; music video; tradition – modernity;
Abstract
Amidst globalization and rapid technological advancement, the preservation and promotionof national cultural identity through contemporary artistic expressions presents both a challenge and anopportunity. This article analyzes the modern music video Bac Bling, a notably successful musical workthat innovatively blends traditional folk elements with rap music and contemporary visuals. To elucidatehow the MV reimagines Kinh Bac folk culture within a modern artistic framework, this analysis examinesthe song through four key dimensions: imagery, lyrics, customs, and community.
