Phát triển sản phẩm du lịch đặc thù tại một số xã của tỉnh Vĩnh Long

Abstract

Based on real-world surveys and a synthesis of documents, this study indicates that despite possessing numerous advantages, tourism products in Cho Lach District, Ben Tre Province (after the merger on July 1, 2025, becoming Vinh Long Province) have not yet leveraged the unique and distinctive characteristics of the locality, and products lack cohesion. Therefore, the article proposes several solutions, such as: developing products linked to traditional craft villages and fruit orchards; building themed experiential tourism routes; enhancing the role of the community; and boosting communication and local tourism brand positioning. Concurrently, the study also contributes to clarifying suitable directions for sustainable tourism development in the former Cho Lach District (before) in particular, and the rural areas of the Southern region in general.