Vai trò đồng sáng tạo của người bản địa trong khai thác giá trị thực hành then phục vụ phát triển du lịch cộng đồng tại xã Hữu Lũng, tỉnh Lạng Sơn

Abstract

In the context of globalization and modernization, many forms of folk performing arts once symbols of cultural identity and closely tied to spiritual life and community practices, are now at risk of fading away. Therefore, integrating folk performing arts into the development of sustainable tourism products is considered a key solution for preserving their vibrant and authentic cultural values. In Huu Lung (Lang Son), the “then” practice of the Tay and Nung ethnic groups has been preserved as an intangible heritage associated with traditional rituals and cultural expressions, with potential to become a distinctive tourism product. This article employs document analysis, field observation, and stakeholder interviews to clarify the role of indigenous communities in preserving and co-creating the value of “then” art for community-based tourism development, thereby enhancing cultural identity and contributing to local economic growth.