Identifying the aesthetic elements in contemporary hotel interior design in Vietnam through selected theories of architectural aesthetics

Abstract

The trend of emphasizing aesthetics and visual appeal is widely popular in the field of interior architecture and design, particularly in the context of hospitality and resort projects. The emergence of a multitude of hotels and resorts in Vietnam with desi gn concepts that prioritize artistic expression and artistic experiences can be explained from various perspectives, encompassing both professional and societal dimensions. These include factors such as taste preferences, consumer culture, international trends, contemporary creative perspectives, elevated living standards and experiental needs, brand orientation, business segment identification. The article selects and references theoretical foundations in the fields of architectural and interior design aesthetics to contribute to the identification and interpretation of artistic decoration elements in contemporary hotel interiors. The authorhas selected several iconic 5-star hotels in Ho Chi Minh City as the subjects for analysis and illustration.

Keywords: Interior architecture; architectural aesthetics; artistic decoration; Hotels, Ho Chi Minh City.