EVALUATING THE SATISFACTION OF DOMESTIC TOURISTS WITH SPIRITUAL TOURISM DESTINATIONS IN HAI PHONG CITY

Abstract

This study aims to evaluate the satisfaction of domestic tourists with spiritual tourism destinations in Hai Phong City. Based on 342 survey samples and quantitative analyses conducted using SPSS 26, the results indicate that six factors directly influence tourist satisfaction: spiritual tourism resources, sacredness, prices of spiritual services, spiritual infrastructure, human resources for spiritual tourism, and security and safety. Drawing from these findings, the research proposes several managerial implications to enhance destination quality, thereby contributing to the development of spiritual tourism as a distinctive product with diverse cultural depth and improving the competitiveness of Hai Phong’s tourism in the near future.