PROMOTING PRODUCTION, BUSINESS, MANAGEMENT AND USE OF THE COLLECTIVE TRADEMARK “BANG LA APPLE”: ISSUES AND SOLUTIONS

Abstract

In addition, the regulations for managing and using the collective trademark “Bang La Apple” submitted along with the registration application, only meet procedural requirements under intellectual property protection laws. The bases for the management and use of collective trademarks have not been completed. Therefore, this article evaluates the production, business, management, and use of the collective trademark “Bang La Apple” to provide an overview of the current status of the protected apple specialty of Bang La Ward. Furthermore, it proposes solutions for product development and improving the effectiveness of managing and utilizing the “Bang La Apple” collective trademark.