FACTORS EFFECTING THE SATIFACTION OF CUSTOMERS IN THE ACTIVITIES OF EVENT COMPANIES

Abstract

There are number of event companies in Vietnam, but only few of them are professional and strength. Most of event companies have not been proactive in human, materials and technologies. They are working based on cooperating, connecting, hiring diffirent individual units such as hotels, convention centers, restaurants, advertisers, equiment suppliers…Therefore, the event activites has not developed professionally, independently, costly and really wasteful. This research is a new quantitative study and aims to identify, analyze factors effecting customer evaluation for the satification of using event company’s services. The Prob > chi² < 0.01 value shows that the model is statistical significant and it is suitable to use 14 dependent variables. Monthly income of customers, fully services and the ability of customers using service in the future are highly significant and effecting to customer satisfaction. From these results, event companies can refer to create bussiness strategy, improve the quality of products and suitable services to meet the customers need.