EVENT STUDY METHODOLOGY IN QUANTITATIVE STUDIES

Abstract

Using estimation models, and most commonly market models, the event studies that measure abnormal return to draw conclusions about the extent to which event is being studied on business performance and the market. Although it has appeared for a long time and there are many studies using event study methodology in foreign countries, in Vietnam, there are few studies using this method and published in prestigious journals. The purpose of this article is to review the studies using the event study methodology, to introduce some basic contents about the method, notes and applicability. Hopefully the article can help researchers, students and graduate students understand more about the event study methodology and apply this method effectively in research.