THE FACTORS AFFECTING PEOPLE’S INTENTIONS TO REDUCE THE USE OF NYLON BAGS IN DALAT, VIET NAM

Abstract

The objective of this study is to identify and measure the factors’ impact on people's intentions to reduce the use of nylon bags in Da Lat city. The proposed research model includes five groups of factors such as: (i) attitude; (ii) behavior control awareness; (iii) personal norm; (iv) awareness of the harmful effects of nylon bags on the environment and (v) awareness of the effects of nylon bags to human health. Based on 350 randomly-selected survey, data were collected from 320 valid surveys and processed using SPSS 20 software. The results of the linear regression model showed that all five factors affect the intention to reduce the use of nylon bags. In particular, the awareness of the harmful effects of nylon bags on the environment have the most positive impacts. Besides, the study also found that people's attitudes were not really positive about reducing the use of nylon bags. The results of this study can be the basis for local authorities to propose appropriate policy solutions to enhance the people’s intention to reduce the use of nylon bags.