DEVELOPING THE PRODUCTION AND BUSINESS OF BAMBOO AND RATTAN PRODUCTS IN THE CRAFT VILLAGE OF NAM PHUONG TIEN COMMUNE IN THE COVID-19 PANDEMIC

Abstract

The research was subjected to offer a number of solutions to develop the production and business activities of bamboo and rattan products in the craft village of Nam Phuong Tien commune in the context of the Covid-19 Pandemic. The research used data collection method through the questionnaire survey with a sample size of 150 individuals working in Nam Phuong Tien commune. Using statistical methods of description and economic analysis, the research results show that there are five solutions to develop the production and business activities of bamboo and rattan products in Nam Phuong Tien commune in the context of the Covid-19 Pandemic: (1) The State needs to implement supportive policies to help craft villages stabilize and develop production during the pandemic; (2) The commune authorities need to plan raw materials, establish a market for selling materials; (3) Craft villages need to create new designs, focusing on exploiting the domestic market; (4) Building a model of craft village cooperatives, building a brand to consume products and develop the market through e-commerce platforms; (5) Encouraging factories to link together to create a high level of competition, focusing on improving the skills of employees. The solutions offered are meaningful and highly practical.