VISUAL EFFECT IN TVC ADVERTISING PRODUCTION

Abstract

With the current outstanding development of film-making technology and techniques as well as post-production, access to the visual effect method is necessary to help TVCs (Television Commercials) become more attractive and lively. The purpose of the study is to analyze, evaluate, and confirm the effectiveness of using techniques in TVC production and evaluate the role of techniques in increasing customer attraction, communication effectiveness and brand promotion for businesses. The authors use the method of document research, collecting data through observing the reach of viewers on TVCs posted on the internet and the authors’ TVCs on Athenco Beauty Salon in Thai Nguyen. Specifically, the study was conducted by questionnaire for 50 customers attending the Enju White Collagen product introduction program of the beauty salon on April 23-24, 2021 and the number of customers approached on the fanpage during 01 month from 4/4-30/4/2021. The results show that TVCs uses technical factors that contribute to increase the number of customers, improve sales for the beauty salon in particular and the development of businesses in general.