STRATEGY FOR COMMUNITY TOURISM DEVELOPMENT IN NAM DAM VILLAGE, QUAN BA COMMUNE, QUAN BA DISTRICT, HA GIANG PROVINCE

Abstract

Nam Dam village in Quan Ba ​​district has many opportunities in community based tourism development such as: beautiful natural landscape, typical cultural features of the Dao Cham, the unity in tourism development of people and authorities… The authors used the SWOT analysis method to assess opportunities and challenges in tourism development in the village. The results show that Nam Dam village has many functions in culture, landscape, and other undeclared tourism products. This is an opportunity to turn tourism into an economic focus. In the future, village tourism cooperatives should create unique tourism products, at the same time the locality needs to have a long-term development strategy to preserve the national cultural identity, protect the environment while increasing the income of the people.