Factors Affecting Customer Satisfaction with Vinaphone Mobile Network Service Quality: A Case Study in Tuy Phong District, Binh Thuan Province

  • Vo Khac Truong Thi Office of Academic Affairs, University of Phan Thiet, Binh Thuan Province, Vietnam
  • Vo Khac Truong Thanh University of Phan Thiet, Binh Thuan Province, Vietnam
  • Duong Hong Chuong Sales Department 2, Business Center, VNPT Binh Thuan, Vietnam
  • Nguyen Ngoc Hoa Ky Faculty of Basic Sciences, University of Phan Thiet, Binh Thuan Province, Vietnam
  • Le Anh Linh Human Resource and Administration Office, University of Phan Thiet, Binh Thuan Province, Vietnam
Keywords: Binh Thuan, customer satisfaction, service quality, Tuy Phong, Vinaphone mobile network

Abstract

Research on “Factors Affecting Customer Satisfaction with Vinaphone Mobile Network Service Quality: A Case Study in Tuy Phong District, Binh Thuan Province” aims to discover, identify, and measure factors affecting customer satisfaction with Vinaphone Mobile Network Service Quality in Tuy Phong District, Binh Thuan Province. The authors use quantitative analysis techniques in this article to confirm the composition and value of the scale. The survey results of 240 respondents showed that four out of six analyzed factors have a positive impact on customer satisfaction about the quality of Vinaphone mobile network service in Tuy Phong district, Binh Thuan province, including: (1) customer service, (2) service charges, (3) physical facilities, and (4) call quality. 

điểm /   đánh giá
Published
2026-04-03
Issue
Vol. 2 No. 4 (2024): The University of Phan Thiet Journal of Science
Section
Bài viết