RESEARCH ON FACTORS AFFECTING THE APPLICATION OF PUBLIC SERVICE SATISFACTION SCORECARDS (PSS) IN MEASURING PERFORMANCE RESULTS IN PUBLIC UNIVERSITIES

Abstract

The purpose of this article is to identify the factors influencing the implementation of the Public Sector Scorecard (PSS) in performance measurement in public enterprises in general and public universities in particular. The authors have proposed a research model designed based on the analysis and inheritance of relevant research studies. The research team conducted statistical analysis based on data collected using SPSS 20.0 software. Through the study, the most important factor was found to be the application process, which has the greatest impact on the implementation of PSS in performance measurement in both public enterprises and public universities. Organizational culture was identified as the second most influential factor, followed by job collaboration ability, organizational costs, and finally, managerial awareness. These factors significantly affect the application of PSS. This study provides some suggestions based on the findings to enhance the use of PSS in performance measurement in both public enterprises and public universities.