Building a tourism destination image associated with environmental education for Cuc Phuong National Park

Abstract

   Building a strong destination image plays a crucial role in tourism development for a tourism destination. This study utilizes desk research and sociological surveys to analyze the constituent elements of Cuc Phuong National Park's tourism image. These elements range from natural resources, infrastructure, and tourism services to the integration of environmental education activities and content. Based on these analyses, the study proposes solutions to harmoniously integrate tourism activities with environmental education programs, aiming to enhance visitors' awareness of nature conservation and sustainable development.