FACTORS INFLUENCING STUDENTS’INTENTIONS TO USE ELECTRIC RIDE-HAILING SERVICE IN HANOI

Abstract

The rapid growth of urban areas and the increasing demand for mobility have heightened concerns about the environmental impact of transportation systems. Electric ride-hailing services (RHS) are becoming increasingly popular as a solution to urban transportation issues and a means of advancing sustainable development. There is a major research gap that needs to be filled, as studies on the topic of electric RHS among students in Hanoi are limited, despite the abundance of research on general consumer adoption reasons. This study examines the factors influencing students' intention to use electric ride-hailing services in Hanoi. To achieve this, the study utilizes the Unified Theory of Acceptance and Use of Technology 2 framework to identify relevant predictors to students' intention to use electric ride-hailing services based on data collected from 264 students in Hanoi. The results reveal that all seven factors significantly impact students' intentions, with Performance Expectancy having the strongest influence. Research results are expected to provide some arguments for managers and policymakers in finding solutions to attract more students to use the friendly form of public transport in the future to promote sustainable transportation solutions in urban areas.