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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
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20(7)2025
20(7)2025
Published:
2025-08-13
The impact of immersion in gamification on intrinsic motivation among university students in Vietnam
Nguyễn Việt Bắc, Nguyễn Viết Bằng
3-19
PDF (Vietnamese)
Research on digital entrepreneurship intention: Empirical evidence in Vietnam
Huỳnh Thị Mỹ Diệu, Huỳnh Thế Nguyễn, Trần Nguyễn Khánh Hải
20-39
PDF (Vietnamese)
Factors influencing real-money purchases of virtual goods in first person shooter games
Nguyễn Hoàng Phú, Mã Văn Khôi, Nguyễn Trọng An, Nguyễn Huỳnh Cẩm Tú
40-54
PDF (Vietnamese)
The impact of Environmental, Social, and Governance (ESG) on innovation and sustainability
Đặng Trương Thanh Nhàn
55-69
PDF (Vietnamese)
Analyzing the impact of fear of missing out on the psychological well-being of students in Ho Chi Minh City
Ngô Thị Kim Phượng, Lê Xuân Tùng, Nguyễn Thúy Lan Anh, Phạm undefined Minh
70-87
PDF (Vietnamese)
Medical Tourism Experience (MTE), Word of Mouth (WoM) and the relationship with tourists’ Return Intention (RI) in Ho Chi Minh City
Tô Phước Hải
88-102
PDF (Vietnamese)
The role of virtual try-on and digital marketing on consumer purchasing intention in e-commerce platforms
Bùi Ngọc Tuấn Anh, Lê Phương Loan, Nguyễn Đặng Phương Anh, Lê Thị Ngân Hạnh
103-120
PDF (Vietnamese)
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