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20(7)2025

Published: 2025-08-13

The impact of immersion in gamification on intrinsic motivation among university students in Vietnam

Nguyễn Việt Bắc, Nguyễn Viết Bằng

3-19
- PDF (Vietnamese)
Research on digital entrepreneurship intention: Empirical evidence in Vietnam

Huỳnh Thị Mỹ Diệu, Huỳnh Thế Nguyễn, Trần Nguyễn Khánh Hải

20-39
- PDF (Vietnamese)
Factors influencing real-money purchases of virtual goods in first person shooter games

Nguyễn Hoàng Phú, Mã Văn Khôi, Nguyễn Trọng An, Nguyễn Huỳnh Cẩm Tú

40-54
- PDF (Vietnamese)
The impact of Environmental, Social, and Governance (ESG) on innovation and sustainability

Đặng Trương Thanh Nhàn

55-69
- PDF (Vietnamese)
Analyzing the impact of fear of missing out on the psychological well-being of students in Ho Chi Minh City

Ngô Thị Kim Phượng, Lê Xuân Tùng, Nguyễn Thúy Lan Anh, Phạm undefined Minh

70-87
- PDF (Vietnamese)
Medical Tourism Experience (MTE), Word of Mouth (WoM) and the relationship with tourists’ Return Intention (RI) in Ho Chi Minh City

Tô Phước Hải

88-102
- PDF (Vietnamese)
The role of virtual try-on and digital marketing on consumer purchasing intention in e-commerce platforms

Bùi Ngọc Tuấn Anh, Lê Phương Loan, Nguyễn Đặng Phương Anh, Lê Thị Ngân Hạnh

103-120
- PDF (Vietnamese)