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20(4)2025

Published: 2025-04-15

Customer incivility’s impacts on the telesales’ job performance and turnover intention

Nguyễn Mỹ Phúc, Ngô Quang Huân, Nguyễn Viết Bằng

3-15
- PDF (Vietnamese)
The impact of interactivity quality on continuous usage intention of livestreaming commerce: The role of perceived values

Nguyễn Hữu Khôi

16-28
- PDF (Vietnamese)
The impact of online word of mouth and social media marketing on purchase intention

Nguyễn Thị Khánh Thảo, Trần Huỳnh Tấn Sang, Lý Phước Sang, Đặng Thanh Tài, Bùi Ngọc Tuấn Anh

29-45
- PDF (Vietnamese)
The impact of emotional labor and toxic leadership on workplace incivility: The moderating role of psychological capital

Nguyễn Thanh Hùng

46-61
- PDF (Vietnamese)
The impact of workplace incivility on work alienation: A study of frontline staff at Tan Son Nhat international airport

Đỗ Uyên Tâm

62-75
- PDF (Vietnamese)
The impact of university social responsibility on university’s students-based brand equity

Dư Thị Chung

76-89
- PDF (Vietnamese)
Research on factors affecting participation intention in the circular economy of the youth in Da Nang City

Nguyễn Thị Thu Hà

90-104
- PDF (Vietnamese)
The mediating role of Attitude in the relationship between Contingency factors and Intention to use environmental management accounting - Case study at Mekong Delta enterprises

Trịnh Hữu Lực, Phạm Ngọc Toàn

105-120
- PDF (Vietnamese)