Corporate social responsibility, job satisfaction and turnover intention: a perspective of commercial banks’ employees in Hanoi

Abstract

This study analyzes the relationship between corporate social responsibility, job satisfaction and employees’ turnover intention in commercial banks in Hanoi. Based on stakeholder theory and social identity theory, three hypotheses are developed to test the above-mentioned relationship, using the research data collected in surveys of people working for such banks in Hanoi. Our empirical results show that corporate social responsibility is positively related to employees’ job satisfaction, while turnover intention is negatively related to both corporate social responsibility and job satisfaction. These research findings have important academic contributions by demonstrating the role of corporate social responsibility in determining job satisfaction and employees’ turnover intention. Practically, our findings suggest that bank managers can improve employees’ job satisfaction and reduce their turnover intentions by actively engaging in corporate social responsibility.