An overview of brand and creating brand associations

Abstract

Brand association activities help creat the synthetic strength, achieving the purpose of consistent development in business. During international business integration process, it should be agreed that building up the brand association activities is the long term investment to sustaintible development and to keep friendly customer relationship. The viewpoint of making the differencet, creating the mark in the brand is toward achieving the competative advantage; at the same time making the brand association and the core interest awarenes synchronously, especialy the elements that create brand association. 

This article is to lighten the contents of brand association such as: brand and brand association access, the brand association choices, and the main tool to create brand association, the matter of implement the association and the mutual relationship between brand association and brand positioning, the feeling of the customer and the measurement of brand association.